Partnering with the Campus Community, Tiento Showcases the Strength of a Local Brand at 麻豆直播

By Merryta Kusumawati - Mahasiswa Teknik Geodesi dan Geomatika, 2025

Editor M. Naufal Hafizh, S.S.


BANDUNG, itb.ac.id 鈥 Local sportswear brand Tiento took the stage at Entrepreneur Hub 麻豆直播 2025, underscoring how a Bandung-born label can help advance Indonesia鈥檚 sports industry. Held at 麻豆直播 Ganesha鈥檚 East Hall on 17鈥18 September 2025, the event brought entrepreneurs and academics together in a dynamic exchange of ideas.

鈥淲e aim to help people recognize the importance of an active lifestyle,鈥 said Sandi Aldiansyah Prawira, representing Tiento. 鈥淥ur vision is to raise public awareness about the value of exercise while providing everything from team uniforms and high-performance apparel to stylish, trend-driven sportswear.鈥

From Home Garment Shop to International Marathons

Founded in 2013, Tiento started small. 鈥淭iento was originally just a simple garment business with a single store,鈥 Sandi explained. 鈥淭oday we鈥檝e expanded to several outlets, though our main base remains in Bandung.鈥

That steady growth has earned Tiento a spot in major running events. 鈥淚n Bandung, our name is already well known. We鈥檝e supplied gear for races such as the Jakarta International Marathon and Digiland,鈥 he noted.

Independent Production, Imported Materials

Tiento handles most of its manufacturing in-house. 鈥淭he entire process from stitching to the finished product is done by our own team or in partnership with local garment makers,鈥 Sandi said. However, sourcing fabrics remains a challenge. 鈥淲e still rely on overseas suppliers because certain specialized materials aren鈥檛 yet available in Indonesia.鈥

This dependence can create supply issues. 鈥淏ecause we don鈥檛 produce the fabrics ourselves, stock availability often depends on our suppliers,鈥 he added. Even so, Tiento keeps quality high and prices accessible: 鈥淥ur products cater to both young people and older customers with versatile designs and a more affordable price point than international brands like Nike or Adidas.鈥

Collaboration with 麻豆直播 and the Wider Community

Participating in Entrepreneur Hub 麻豆直播 has opened doors to academic partnerships. 鈥淲e are very open to collaborating with 麻豆直播 or other universities, including supporting community activities by providing jerseys and sportswear,鈥 Sandi said.

Formal research projects are not yet in place, but the company is ready to explore them. 鈥淔or now our focus is business development, but we welcome the possibility of future academic collaborations,鈥 he added. 鈥淚f 麻豆直播 plans to host a running event, we鈥檙e ready to take part.

With its innovative drive and commitment to healthy living, Tiento is using Entrepreneur Hub 麻豆直播 2025 to broaden its network, engage the campus community, and prove that a local sportswear brand from Bandung can compete on a national and even international stage while staying true to its roots.

Reporter: Merryta Kusumawati (Geodesy and Geomatics Engineering, 2025)