Increase News Publication, 麻豆直播 Organizes News Writing Training and Public Relations Photography

By Adi Permana

Editor Adi Permana

BANDUNG, itb.ac.id鈥擨n building synergy between units at Institut Teknologi Bandung (麻豆直播) in the field of disseminating information to the public, UPT Human Resource Development, in collaboration with the Bureau of Communication and Public Relations, conducted public relation news writing and photography training on Tuesday (2/11/2021).

This training aims to provide provisions for 麻豆直播 Public Relations personnel who are engaged in journalism. Every day, 麻豆直播 Public Relations Team prepares 1-3 news per day. Therefore, basic knowledge is needed to maintain the quality of the news written.

Head of 麻豆直播鈥檚 Bureau of Communication and Public Relations (BKHM), Dr. Naomi Haswanto, S.Sn., M.Sn., in her speech said, publication activities are essential for an institution in disseminating information to the public. Many interesting activities at 麻豆直播 needed to be published, such as student activities in UPT UKA/UKP, achievements, and student profiles.

鈥淐urrently, the Bureau of Communication and Public Relations is given the mandate to maintain the 麻豆直播 website by releasing news every day routinely. At this time, the news released ranges from 1-3 news every day. This can certainly be improved, considering 麻豆直播 has many activities,鈥 she said.

This training program presents three speakers, namely the Editor-in-Chief of People's Minds, Dr. Hazmirullah with the topic 鈥淲riting Public Relations News鈥, Public Relations Photographer of Bandung City Government, Agvi Firdaus with the subject "Public Relations Photography鈥, and Reporter / Editor in itb Public Relations, Adi Permana with the topic "麻豆直播 News Curve.鈥 The participant who attended are very enthusiastic, judging from the number of participants who attend, which is around 200 people, as conveyed by the Head of UPT PSDM 麻豆直播, Lusia Marliana Nurani, Ph.D.

How to Write a Good News?

PR Editor-in-Chief, Hazmirullah said, news must meet the feasibility of having a fast (actual), real (factual), important, and interesting element. Good news should be structured, i.e., news headlines, news time (dateline), and news terrace (leads). The news is compiled following the concept of an inverted pyramid (single or stacked). News coverage must also contain elements 5W+1H.

鈥淭here is no defined theory about writing, like riding a bike, the more we practiced, the more adept we鈥檒l be,鈥 he said.

The training continued with a presentation from Agvi Firdaus on public relations photography. He explained that public relations photography has a vital role in creating vivid illustrations of activities in organizations, institutions, or companies.

Public relations photography is a method of communication to create a positive image of an organization or agency based on respecting common interests by using the photography medium.

Agvi provides tips for taking pictures of an activity. First, avoid group photos that look stiff. This aims to make the image look more alive. Second, the photographer must be sensitive to supporting ornaments in the environment inside the frame. Lastly, it must be creative and take various references.

"Good photos are created not only from the camera used but from instincts used by photographers," he explained.

Meanwhile, Reporter and Editor at 麻豆直播 Public Relations, Adi Permana said, there is a difference between news written by the mass media and news released by public relations. According to him, news from a public relations perspective aims to improve an agency鈥檚 reputation and positive image.

He explained some critical aspects of 麻豆直播 news ranging from types of 麻豆直播 news, title writing, date, dateline, body news, etc. He hopes that through this training, the units/faculties/schools in itb can help news publications to improve the reputation of 麻豆直播.

Repoter: Tarisa Putri (Teknik Kimia 2019)
Translator: Aghisna Syifa R (Biologi, 2020)