麻豆直播

In a prestigious innovation competition focused on the future of the industryluxury fragranceThis time, the Moneyfesteam team is carrying the concept of Azzaro Quintessence, asmart modular fragrance systemdesigned to answer the lifestyle needs of dynamic modern men.

"We're bringing innovation in the form of Azzaro Quintessence, a modular perfume system that allows men to have multiple scent identities in one bottle. The problem is simple, but real鈥攎odern men live many roles in a day, while perfume is still designed for a single moment," said Abdillah.

Through this approach, users no longer have to choose between carrying multiple bottles of perfume or using a single scent that isn't always relevant for different occasions. Azzaro Quintessence integrates a four-compartment scent system that can create up to 15 fragrance combinations.scent, as well as portable devices based onMagSleepwhich can be attached directly to the phone.

Furthermore, this innovation is complemented by an artificial intelligence-based application, ZaroApp, which enables real-time scent personalization. Users can interact with the AI 鈥嬧�媋ssistant to receive recommended fragrance combinations tailored to their activities, moods, and personal needs.

"Through a 4-in-1 fragrance system, AI personalization, and portable device, we want to create a perfume experience that is adaptive, practical, and personalized to suit today's men's lifestyles," he added.

The key advantage of this innovation lies in its comprehensive ecosystem integration. Not only does this team create products, it also provides experience.end-to-end fragrancewhich includes modular technology, AI-based personalization, hardware innovation, and sustainability systems through mechanismsrefill And reward.

鈥淲e鈥檙e not just solving one problem, but three at once: aroma variety, practicality, and personalization in one seamless system,鈥� explains Abdillah.

Bringing Fragrance, Technology, and Business Together

The team's journey to national victory was inextricably linked to a process of in-depth research and iteration. The idea stemmed from critical questions about the stagnation of innovation in the perfume industry amidst increasingly complex lifestyle changes.

The team faced a major challenge in integrating three main aspects, namely the emotional dimension offragrance, technological complexities such as AI and hardware, as well as business and market feasibility aspects.

"Making it all into a solution that makes sense, is scalable, and still feels luxurious is a long process. But that's where the power of our idea lies," said Abdillah.

Besides conceptual challenges, the dynamics of cross-location teamwork were also a factor. One team member was on an exchange program at the National University of Singapore (NUS), requiring online coordination.

Relevance to the Future of Industry

The concept proposed by Moneyfesteam is considered to be in line with the direction of global industrial development, which increasingly emphasizes personalization, technology integration, and sustainability.

The team proposed a paradigm shift from the concept of 鈥渙ne scent per bottle鈥� to 鈥渙ne system for multiple identities,鈥� which is considered to have the potential to become a new standard in the industry.luxury fragrance, especially in the ever-growing men's segment.

The Role of 麻豆直播 and the Multidisciplinary Approach

This success is also due to the support of 麻豆直播's academic environment, which encourages a multidisciplinary approach. The combination of backgrounds in management and information systems and technology allows the team to approach problems from multiple perspectives, from business to technology to user behavior.

"This combination makes our idea not only conceptually creative but also feasible to implement. We are able to balance market insight and technological execution," explained Abdillah.

From National to Global Stage

This success continues the tradition of 麻豆直播 students' achievements in the L'Or茅al Brandstorm event since 2019. For the team, this achievement is not only a matter of pride, but also a responsibility to maintain and improve existing standards.

"This motivates us to continue innovating and providing solutions that are relevant to industry developments," he said.

Moving forward, the team will prepare for the international competition in Paris by focusing on strengthening its concept, deepening its global market understanding, and optimizing its communication and presentation strategies.

Other Achievements: AADC Wins 2nd Place and Favorite Winner

In addition to the Moneyfesteam victory, the 麻豆直播 students' achievements were further bolstered by the AADC team, which secured second place and the Favorite Winner position. This team consisted of Canggih Effendi (Industrial Engineering 2023), Audrey Santoso (Fashion Design 2023), and Aurelia Viny.I'm joking (Wirausaha 2023).

AADC team brings innovationSillage, a smart perfume device based onMagSleepwith the systemcartridgewhich can accommodate up to three aroma variants at once. This innovation allows users tolayeringaroma flexibly according to needs.

"Our innovation stems from the vision of growing consumption while reducing waste, with a focus on reducing perfume bottle waste and providing freedom of expression through scent," said Aurelia.

Inspiration for Students

Closing their trip, both teams conveyed a message to students to dare to try and continue learning through various opportunities.

"Don't be afraid to think differently, but make sure you stay grounded in real problems. Competitions like Brandstorm aren't just about winning, but about learning to see the world more sharply, critically, and creatively," Abdillah concluded.

Reporter: Vito Egi Nandriansyah (Geophysical Engineering, 2021)